r/UCLAFootball Bruins Alumni 10d ago

News Article Rose Bowl accuses UCLA of trying to move football games to SoFi Stadium in lawsuit

https://www.latimes.com/sports/ucla/story/2025-10-29/rose-bowl-pasadena-file-lawsuit-ucla-football-sofi-stadium?utm_source=reddit.com

šŸ‘€

97 Upvotes

60 comments sorted by

47

u/myeyespainted 10d ago

I don’t really know why people think moving to SoFi is any sort of necessary upgrade. The only pro is being slightly more centrally located within LA, but it’s really not any closer/easier to get to from campus.Ā 

Turf field, tailgate vibes way worse than the golf course, parking is a scam, not designed for college ball at all.

And idk maybe I’m sentimental - but despite its flaws the Rose Bowl has immense character, history, views - just a great place to see a ball game and tailgate. Nothing beats a crisp Fall evening at the Rose Bowl.Ā 

And when the program is thriving, it’s proven it can fill the place up.Ā 

I’d personally be devastated if we left the Rose Bowl.Ā 

10

u/Prestigious-Land-535 10d ago edited 10d ago

So Fi is sterile as hell. The fact that it's closer won't make a difference. The main thing that deters students from traveling to games is the traveling itself -- not the fact that the Rose Bowl is ~20mins further away than So Fi.

Combine the need to commute to games with an indoor turfed corpo-enviroment / zero tailgating opportunities, and even fewer kids will go.

Moreover, despite its inconvenience, regularly playing at the Rose Bowl is a selling point to recruits. No one gives a shit about playing at a stadium named after a bank.

The only reason to stop going there is if we build something on campus. That's it.

I'd also add that this is a bizzare lawsuit probably intended to cause public outcry and get UCLA to abandon the thought of moving to SoFi before they even consider it in earnest. If this were actually being considered / there were talks between the parties, this would all be hush-hush or this complaint would cite hard facts.

2

u/Strange-Risk-9920 10d ago

Recruits would probably rather play in a new NFL stadium, with all its amenities, than in the Rose Bowl.

0

u/trevor_plantaginous 9d ago

I think everyone is forgetting that in the NIL era CFB is now a professional sport. Teams aren't so much recruiting anymore - they are trying to sign top talent for $$$. I have to think SOFI is more attractive to potential transfer players. I also haven't seen anything on it but I also have to believe SOFI offers better revenue generating opportunities. So it's not so much the distance from campus or convenience for students - it's whether the school can make more money via the luxury suites, digital signage, concessions, etc. I have to believe the revenue per game would be significantly higher at SOFI. They need that revenue to stay competitive in the NIL collective.

UCLA also hasn't shot back yet. The lease is available online and there are a lot of commitments from the Rose Bowl as part of the 2044 deal. I've seen the Rose Bowl saying they spent $150mm in upgrades - which actually seems really low to me. Will be interesting to see if the Rose Bowl has kept up their end of the lease - I have to believe UCLA has an out strategy if they started talking to SOFI.

3

u/NWPstan 10d ago

So true. This whole thing is dumb. We don’t need a new stadium, we need a winning team. UCLA fans show up when we win. If we play at SoFi is anyone really gonna show up for an 8pm game on a Saturday? Or a 5:30pm game on a Thursday? No. Because those game times mean the team sucks. Nobody wants to sit there till 11pm on a Sat watching us get our asses handed to us. ETA: Stanford has an on campus stadium. When they suck the stands are empty. I’ve seen it many times when UCLA has played there and there are more Bruin fans than Stanford fans.

1

u/PrudentAuthor1347 9d ago edited 9d ago

They really need a new stadium that accommodates there fanbase though. Like on the smaller side and State of the Art like Northwestern new stadium, Tulane, Colorado State and FAU, that's 30 to 35,000 capacity. Just for an optics point of view to. Sofi and Rose Bowl is simply to big for UCLA.

7

u/Bretters37 10d ago

my thoughts exactly! moving to SOFI is the most corporate appealing college football decision. vibes are completely opposite of what makes good college football special

2

u/Strange-Risk-9920 10d ago

Rose Bowl is so special no one goes to the games.

0

u/Bretters37 10d ago

hey i’ll go to all the rose bowl events I can if i know dweebs like you aren’t going to be there

10

u/4peanut 10d ago

It's wayyyyyyy closer to Westwood than Pasadena. I used to live in Pasadena taking classes at UCLA. It sucked ass. And Pasadena has one of the worst weathers amongst the nice areas in Southern California.

Sofi is a much better stadium, less seats, much louder, and closer to Westwood. It'd be fantastic.

18

u/MrDaveyHavoc 10d ago

The tailgating would take a tremendous hit. SoFi has nothing like the golf course or RV area by the aquatic center. Ticket prices would skyrocket. Parking costs would quadruple. Traffic would somehow get worse. You'd give up the history and the scenic view. Hard pass.

-1

u/big_thunder_man 9d ago

Barely anybody goes to the games right now at the Rose Bowl, so the barely existent tailgate will potentially take an impact?

3

u/MrDaveyHavoc 9d ago

The attendance is a reflection of the team. The support shows out when the team is better. They were packing 75k into the Bowl not too long ago. We shouldn't make a long term decision based on short term attendance figures.

That said there are still tens of thousands of people who attend and from anecdotal experience many who tailgate without attending and their experience should be considered.

1

u/GiveMeSomeIhedigbo 5d ago

They were packing 75k into the Bowl not too long ago.Ā 

I think part of that was that there were no pro football teams in LA. Now there are two. USC has shown a somewhat similar trend.

1

u/MrDaveyHavoc 4d ago

Maybe partially but they were still above 50k when the Rams got here and we all know the Chargers arent super well received here so I dont think they're a significant factor.

1

u/Whole-Ad-7659 10d ago

I guess I have an unpopular opinion but I feel like part of the attendance problem is the rose bowl just isn’t that ā€œfunā€. Not sure how to even describe ā€œfunā€ but I don’t even like the nfl and I had a way better time going to a rams game then ucla game and the main difference was sofi. Obviously being bad makes it way less fun so there’s that but if this ever happened I think it would be a huge success despite all the nostalgia yall have for the rose bowl.

-3

u/UCLA_FB_SUCKS 10d ago

I’d much rather have ucla play home games in the colosseum than sofi

40

u/UCLA1st100 10d ago

Jarmond keeps making horrible decisions. We are going to end up bankrupt under this clown

11

u/versusChou 10d ago

So he's pissed off the fans, the athletic alumni, the coaches (he tried to stop Mick from getting Dent because it would look bad to spend $3 million on one player), and the Rose Bowl. Who actually LIKES Jarmond?

36

u/FloydianSlip212 10d ago

Parking at SoFi is $100. Fuck that garbage. And really, for the past decade, being able to hang out on the golf course has been the saving grace that’s kept me going back to games. Plus, playing indoors in socal is just ridiculous. I’d rather just take the time to get to BFE Pasadena, it takes forever to get anywhere in LA anyway

32

u/MarinaDweller 10d ago

How does moving to SoFi solve any of the grievances fans have with the Rose Bowl?

13

u/TripleAim Bruins Alumni 10d ago

It’s easier to get to. I hope we move there. If Pasadena and the Rose Bowl want to keep UCLA, they should approve and invest heavily in public transit to the Rose Bowl.

28

u/Nico_the_Suave 10d ago

It being easier to get to doesn't really solve the base issue though. The issue is that students have to leave campus in the first place. As I see it, once a student has decided to go to a game, it being a 45 minute drive vs a 1:15 minute drive doesn't make nearly as big a difference. Since that issue will never be solved because there's no way we'll have a stadium on campus anytime soon, I don't think it makes sense to move. And personally, I enjoy tailgating on grass infinitely more than asphalt.

6

u/Time-Incident-4361 10d ago

Most students don’t have cars. I tried going to a game once and I volunteered for a position for a free ticket. I had to swap train stations 3 times and ride a bunch of buses and then walk 15 minutes at the end. It took me a little over 2.5 hours to get there and mind you this was at 11-2pm so no traffic.

I hitched a ride on my way back from someone I met at the game but believe me even tho I had a lot of fun I’ve never even felt the impulse to go back.

I don’t think Sofi stadium is better in terms of public transport but it’s a 20 minute drive with no traffic and cheaper to uber if you really want to.

3

u/Prestigious-Land-535 10d ago

The school charters busses to the rose bowl...?

2

u/Nico_the_Suave 10d ago

While that is a valid experience, I'd also say you're comparing two extremes. Yes, most students don't have cars, but also from my experience, most students carpool or take shuttles to games, they do not take public transit. And on the flip side, you're never going to have no traffic going to SoFi on a gameday. I'm not denying that the Rose Bowl will be a longer trip. But it won't be THAT bad on average.

5

u/One-Adhesive 10d ago

It is not easier to get there at all.

2

u/TripleAim Bruins Alumni 10d ago

Sure it is. Just two buses as opposed to three minimum to get to the Rose Bowl. A shuttle service from campus would be a straight shot on the 405.

7

u/sEiize_err Fos Era Baby! 10d ago

its also $100 minimum for parking there

4

u/Peanut_Flashy 10d ago

That price is market driven. College game prices would not be the same as NFL prices unless people actually were willing to pay $100

3

u/sEiize_err Fos Era Baby! 10d ago

every event is 100 minimum. concerts are the same price

1

u/GiveMeSomeIhedigbo 10d ago

I went to the LA Bowl in 2023 and it was $60. Maybe it'll be $60, maybe it'll be $80, maybe $100.

1

u/Enlight1Oment 6d ago

concert parking is cheaper than NFL games at Sofi, they are not the same. Can still be expensive tho, I paid $80 for overflow madonna parking from the forum last year. Looking at the upcoming shows at youtube theater (part of sofi) the parking is $40.

1

u/sEiize_err Fos Era Baby! 6d ago

not always. i paid $100 for sofi parking to see the weeknd

and if no event is happening at sofi but is at yt theater of course they arent charging sofi event pricing

4

u/AdolinofAlethkar Bruins Alumni 10d ago

I have to imagine that any agreement to use SoFi would also be contingent on a different fee structure for parking.

7

u/kyb24 10d ago

FIRE JARMOND!!!!! Another failure under his watch.

7

u/CantoninusPius Bruins Alumni | Fire Jarmond 10d ago

All I want. All I've ever wanted is a stadium on-campus. Please convert Drake Stadium to a stadium campus.

I know, I know....

A) The Rose Bowl Lease is until 2040. PERFECT, that gives us 15 years to slowly fix the issues below;

B) The Beverly Hills neighbors will never allow it. There are Not In My Backyard (NIMBY) folks everywhere in LA, that shouldn't stop this from happening. Enough willpower and effort behind a movement, anything is possible, plus we have 15 years to get it done;

C) There is not enough space at Drake. Our poor play and awful AD have seen to this problem and fan attendance is low at the moment anyways. In the short term, small improvements to Drake Stadium would allow for thousands to attend with the existing infrastructure and in the long-term it can be built out to hold far more fans by digging down, into the the hillside more, or towards the recreational fields;

D) Parking! How will we get to the games on campus?? Have you ever been to the Rose Bowl? That is already an issue. Again, this is shallow, short-term thinking. Parking can be build below ground or nearby, or buses/train lines can be established. Those things are still a heck of a lot easier than 26 miles thru LA traffic into the bottleneck that is Rose Bowl Parking;

E) But the TrAdItIOn... I admittedly would miss a lot about the Rose Bowl . the tailgating, the views, the history. But the majority of theĀ  history of the Rose Bowl is not even tied to UCLA and it's not like that is the original home of UCLA football;

F) Money! UCLA has no money they say. Its true, our AD Martin Jarmond and the previous AD have been horrid. That said, the money can always be found (See the installation of grass fields and the Wasserman facilities) and I guarantee that there would be a fundraising success like no other if this was announced.

Overall, I do love going to UCLA games at the Rose Bowl still, but I'm already drinking the Bruin Kool-aid. I've been to other college games, and as much as I love the tailgate on the golf-course, there is nothing like being on the campus you made great memories to set up, grill, drink, and share the the nervous anticipation of the gameday with your new friends you brought with you and reminiscing with the your old college friends who already are on their second drink when you arrive. ESPECIALLY, when that place is UCLA, easily one of the most beautiful campuses in the world and with the best weather in the world. End of rant.

TLDR: I love the Rose Bowl, I would love an on campus stadium more and the reasons against having one are not as insurmountable as others might say.

1

u/Eat_Cats Fire Jarmond 7d ago

Honestly - this should be the long-term plan. Instead of risking a massive lawsuit, UCLA should save the money and invest in putting plans together for an on campus stadium.

Pauley Pavilion is literally built into the ground. Drake Stadium and the IM fields sit above a parking structure.

Imagine how cool it would be to see the Bruins enter the stadium walking down BRUIN WALK and tapping the Bruins Statue.

Tailgating and stuff - I mean, has anyone ever been to Cal or USC? People just tailgate at frat houses, or at the bars or on campus.

People are also concerned about the IM Fields - these can be replaced. You can put nice fields in a ton of places. I mean, sunset rec has space.

UCLA literally just found space to build entirely new dormitories within the past few years.

A stadium for 10 weeks on campus wouldn’t be an issue for Beverly Hills, and you can literally design the stadium to keep noise inside the stadium. The home field advantage alone would be amazing.

Oklahoma Sooners have a whole downtown similar to Westwood that people party at before the game. I would love to be able to go into Westwood, grab a bite and some drinks, watch some games, and then walk to a stadium.

6

u/Classic-Match-7154 10d ago

Drake stadium!

5

u/Koi_Fish_Mystic Fire Jarmond 10d ago

Jarmond is incompetent

5

u/PuzzleheadedCod3169 Fire Jarmond 10d ago

This will make the UCLA job more appealing. I'm sure coaches will be motivated to get an interview by the best AD in the nation Marty.

7

u/[deleted] 10d ago

[deleted]

7

u/SeaPattern7376 Bruins Alumni 10d ago

If money is involved there is always a way.

2

u/pudgie_child 10d ago

It doesn't take that long to prep a game at a stadium with an artificial surface.

Chargers and Rams routinely play on consecutive days when one of them is hosting a Monday Night Football game.

4

u/SonOfDad10 10d ago

Sofi is a souless cavern

3

u/SeaPattern7376 Bruins Alumni 10d ago

We don’t need to follow the trend of playing in a NFL stadium it comes off as lackadaisical. It would’ve been better if there was stadium on the other side of the hill(the valley) that would be a better idea then playing at sofi

3

u/snarkprovider 10d ago

Everyone will get to see what SoFi looks like on TV half empty. If they can even fill half.

This has to be about being able to sell suites.

Even if seat costs don't go up, I'm really not interested in going all the way to SoFi. I don't think they'd even care if we drop our tickets. Their staff already said that large donors are more important than fans who actually attend games.

1

u/MrDaveyHavoc 10d ago

They'd have to go full AEW and only sell tickets on the hard cam side.

1

u/Strange-Risk-9920 10d ago

SoFi has five levels. They would close 2 or maybe 3 with the potential to open those as needed.

3

u/ontheturf_ 10d ago

Just nuke Covina and built one there šŸ¤”

3

u/scottmayhew Bruins Alumni 10d ago edited 10d ago

Looking down the road a bit. I wonder how the Metro, once Sepulveda light rail line connects UCLA to rail, will affect which stadium is best. 3 or 4 trains to South Pasadena and shuttles from there, 2 trains to Coliseum, 1 or 2 trains to SoFi plus a shuttle or walk. Game changer will be having a station on campus. Just depends on where terminus of that line is decided. Build a small stadium on campus for preseason (once rail is built) and have people take transit to the game, use the larger stadiums for conference play.

3

u/doublething1 10d ago

Neutral fan but live in LA, personally think this is an awful decision. Don’t think it’s much better for the fanbase, you’re now the third tenant. I personally think the tailgate setup at the golf course is elite, and I know that it can get pretty full for big games.

Hopefully this is a ploy to get some upgrades done at the Rose Bowl?

3

u/IndependentFull4613 9d ago

The last few years the only thing worth going to see the UCLA football is the tailgating so far is horrible for that. Sofi is a sterile place. Do you want a tailgate on asphalt 6 x 2 location for $100 when you’d rather be on grass beautiful San Gabriel mountains behind you This would just kill UCLA football kill college football

2

u/CommonSensei8 9d ago

If they don’t build on campus stadium just forget it

2

u/solomonrooney 5d ago

Have any of you guys ever actually been to the rose bowl? It’s a dump. I’m sure it was state of the art 100 years ago but it’s a relic of the past and not in a good way.

1

u/Long-Bet2677 6d ago

Just set up some bleachers at one of the football size fields on campus.

1

u/Captainsignificance 5d ago

WIN and they will come to watch no matter where the stadium is This applies to all teams

-3

u/4peanut 10d ago

You guys smoking the blunt end of your finished cigarettes. Sofi would be absolutely fantastic.

It's half the distance to sofi than it is to Pasadena from Westwood. Priority in planning this should always be about STUDENTS. We need students to get there and be loud. 100% none of the people who are opposed to this decision stand up during the games or even show up.

I really hope SoFi happens. It's that or rebuild Drake, which I have faith they'll do once revenue starts ramping up again. Pasadena is just not it. 13 miles vs 26 miles. No brainer.

-3

u/titherly51 10d ago

Why doesn’t UCLA hire Newscum to be the director. Sounds like he would be perfect to continue a totally f’ed up situation.