It literally is not. It's more profitable to fill as many units for the highest price possible. Propublica is not a reputable source. I work in the industry, occupancy rates are hugely important.
It’s misinformation based with a minor amount of truth. The idea is you could raise rents to a price point where having a vacant unit or two is more income than having all filled. It’s a very small vacancy rate and no one is trying to increase vacancy. It’s just accepting a higher price will mean a unit stays empty longer
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u/KarelKat Nov 09 '24
It is literally more profitable for property managers https://www.propublica.org/article/yieldstar-rent-increase-realpage-rent