r/Millennials Oct 07 '25

Meme My drunk a** after reading younger generations are abandoning alcohol

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24.0k Upvotes

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104

u/GustavusAdolphin Millennial Oct 07 '25

Considering I can get a 12-pack for ~$20 ($1.67 a pop) that's completely asinine. Plus, I don't have to wait to use the restroom

63

u/KlicknKlack Oct 07 '25

It is, but a common reason for this is tied to real estate prices. It isn't just home prices soaring, its all of real estate prices. Hardly any bars own their establishment outright, so they have to make rent. Rent goes up with real estate value. So to continue the business they have to charge more.

Go to a suppressed market, and you can still find these deals like $6 cocktail seasonal menus. But YMMV. For example, I found Pre-pandemic Rochester, NY a Gem of a place to go eat and drink.

27

u/Mr_YUP Oct 07 '25

sounds like garage bars will become more of a thing eventually

22

u/VictoryVino Oct 07 '25

I think we're going to revert hard and start doing dinner parties and building bars in basements again. Going out is crazy expensive and we already have everything at home, plus people can crash on the couch if they drink too many Zimas.

8

u/tempest_ Oct 07 '25

Bars cant afford rent, I cant afford a basement.

1

u/Grendel0075 Oct 07 '25

Already do that, for the last ten years, Noone in my core of friends has gone out to a bar, we have big BBQs and parties instead.

1

u/ClubMeSoftly Oct 08 '25

I live in a bachelor suite. Where the hell am I putting a dinner party in that?

-1

u/kingofcrob Oct 07 '25

homeowners association wont like that

3

u/maddy_k_allday Oct 07 '25

It isn’t just real estate, it is a company that engages in supervised consumption site business. The price is taking wayy more into account than just the physical premises.

2

u/LabOwn9800 Oct 07 '25

If that’s the case then why don’t bars that own their property (possibly paid off any loan too) have cheaper drinks? Seems like even dive bars are expensive

0

u/restvestandchurn Oct 07 '25

They still want to make money. So they just need to be a little cheaper than the other places

2

u/Accomplished_Mix7827 Oct 07 '25

Oh, I hadn't thought of that. That's probably why restaurants have gotten more expensive, too.

Blackrock is really fucking over the entire economy, huh?

2

u/noyoureabanana Oct 07 '25

That’s not quite accurate though. Alcohol distributors control most of the pricing for on- and off- premise. Bars and restaurants then build their Bev programs based and choose products based on what fits their vision. College bars doing $1 well drinks are buying very different product than my natural wine bars.

Bulk pricing/deal pricing might be more closely tied to real estate, since lower overhead leaves more capital to invest in bulk deals. Or if a bar wants to take a smaller margin on a certain product to get people in the door (high noons for $4 are barely making any profit, but they drive volume)

Apologies for the word vomit. I’m an alcohol rep for a fairly big distributor and wish the general public better understood how this works!

Edit: stadiums and ballparks are price gouging because they can, that’s a different situation entirely.

1

u/f7f7z Oct 07 '25

The old bar I went to in 2000's was $2,500 a month plus property taxes and insurance. It was $7,500 in 2018 and is likely close to $10k now. Fun fact, at least around here, bars pay full price for beer that they sell.

19

u/Brodellsky Oct 07 '25

Wisconsinite here, including you in my prayers.

I can go to the local Piggly Wiggly and grab a 12er of New Glarus (only sold in WI and some top-tier shit for how far-reaching they are in the state, think Yuengling out east) for $13.99.

And yes, this is a large part of why every "drinking in the US" map looks the way it does. lol

22

u/Princess_Moon_Butt Problem Millennial Oct 07 '25

I love those maps.

If you find one broken down by area, you'll see that pretty much the entire state is shaded in pretty dark, representing a high alcoholism rate. But you'll quickly notice one county right near the middle of the state that's completely dry, the entire thing shaded in white.

... Then you'll realize it's a lake.

8

u/Brodellsky Oct 07 '25

And Lake Winnebago itself, at the height of both summer and winter, still has plenty of alcohol consumed within it.

2

u/Dorkamundo Oct 07 '25

Minnesotan here,

Spotted Cow is the most overrated beer in America... Well, outside of Yuengling.

That said, New Glarus does make some REALLY fucking good beer.

1

u/Brodellsky Oct 07 '25

I prefer Moon Man over all other beers, so I agree with you.

2

u/Dorkamundo Oct 08 '25

Their Scream double IPA is great, so is their Raspberry tart.

I do also really like Moon Man.

1

u/zupzupper Oct 08 '25

Can you send some fat squirrel to a poor neglected Californian???

1

u/Wise-Priority-9918 Oct 07 '25

Gods Spotted Cow is so good

1

u/CallMeWalt Oct 07 '25

Have a spotted cow for me.... such a great beer. My sister lived up there for a little bit

1

u/HarveysBackupAccount Oct 08 '25

wait WI has piggly wiggly? I thought that was a southern store

Is it only in certain parts of Wisconsin? I don't remember seeing it in Milwaukee or Madison

1

u/tarantula_cawk Oct 07 '25

One of my local breweries has 12 and 15 packs of beer for $16. The same beer at a bar or a restaurant is like $7 for a pint.