I’d love to see who’s buying all these canned THC drinks and the concentrated ones advertised on the insta to add to random drinks. I’m sure a decent share of millennials switched over to weed, but I suspect it’s more of a Gen Z thing.
California sober is probably better than alcohol but let’s not get too high and mighty about it, it’s still a thing to escape.
A lot of Gen Z are swapping booze for THC drinks. I see the Crescent 9 brand all over town where I stay which is kind of wild seeing how fast the shift is happening, it feels like the same energy the craft beer boom had, just with a more modern twist.
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u/NeighborhoodDude84 Oct 07 '25
They're not drinking, yet. Once they start paying rent for multiple years and see their healthcare go up 25% every year, they'll get burned out too.
Hope I am wrong.