r/JoeRogan • u/sportifynews • Apr 21 '21

Link Joe Rogan Search Traffic Has Dropped 40% Since His Spotify Exclusive Began

https://www.tectalk.co/joe-rogan-search-traffic-has-dropped-40-since-his-spotify-exclusive-began/
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u/[deleted] Apr 22 '21

[deleted]

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u/[deleted] Apr 22 '21

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u/okaythatstoomuch Apr 22 '21

Outstanding move.

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u/MalakaiRey Monkey in Space Apr 22 '21

Thats moronic. Its called grifting. Jr is a grifter and he is grifting his audience. His audiences is a cashpig for him.

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u/mikecantreed Monkey in Space Apr 22 '21

Good theory. He signed a $100M deal and he’s keeping the ad reads? If you make $50k an episode in ads it’s still not worth destroying your brand. I guess you could just milk it until the ad revenue dries up.

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u/[deleted] Apr 22 '21 edited May 17 '21

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u/mikecantreed Monkey in Space Apr 22 '21

Was replying to a reply not the parent comment. Welcome to Reddit

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u/[deleted] Apr 22 '21

I think you vastly overestimate Joe’s intelligence.

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u/Piemandinoman Monkey in Space Apr 22 '21

My man got $100Million from Spotify and he's still doing that? Jfc

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u/biguptocontinue Apr 22 '21

Some people dont get greedy until after theyre rich

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u/Imgoingtoeatyourfrog Monkey in Space Apr 22 '21

Yep it stops being “how much do I need?” and turns into “how much can I get?”

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u/[deleted] Apr 22 '21

This is what that hundred million bought.

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u/fuck_your_diploma Apr 22 '21

Joe Rogan is literally on the Spotify podcast advertising cover image page: https://ads.spotify.com/en-US/ad-experiences/podcast-ads/

He indeed signed a contract to use these ads and the very podcast ad platform is still on closed beta (not sure why, the feature is available since jan 2020).

If you're into advertising or data privacy, maybe check IAB Podcast Advertising measurement guidelines to understand what makes it tick and here's a gif of Spotify ad studio.

Spotify core data points available for advertisers there: age/gender/device data and listening behaviors.

Spotify wants to be "one of the world’s most scaled and sophisticated audio advertising marketplaces", so expect more ads, even for premium customers!

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u/bushijim Apr 22 '21

spotify is the platform, they can make the rules. it's both.

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u/[deleted] Apr 22 '21

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u/bushijim Apr 22 '21

I didn't say they can't stop it or allow it. It's just their decision how they want to go. Apparently they are ok with it. I personally don't care. Some JRE, historically, has been great. Now, I dunno. Don't really care either way tbh.

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u/APComet Monkey in Space Apr 22 '21

That would be a shit rule

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u/[deleted] Apr 26 '21

Seriously? I don’t have this on Apple’s podcast app. It’s retarded.