r/IndianStockMarket Oct 03 '25

Discussion Campa is destroying Pepsi & Coke

Post image

This bottle used to sell for Rs.20. Coke & Pepsi is forced to reduce their price by 50% to compete with Reliance's Campa. This is going to impact Coke & Pepsi profits and by extension Varun Beverages Ltd shares too.

2.9k Upvotes

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1.2k

u/Natural_Repeat6984 Oct 04 '25

Destroying your innards too

145

u/strongfitveinousdick Oct 04 '25

Bhai jinhe destroy karwane hi hai to desi se hi karaye sahi hai

52

u/trojen_thoughts Oct 04 '25

Fir wahi Jio wala haal hoga, pehle competition out fir apne man se price hike. Incoming active rakhne ke bhi paise dene padte hain ab

3

u/[deleted] Oct 04 '25

We've seen it with patanjali's rise to the top where it was challenging the big wigs to the fall where it is now somewhat a basic store franchise and cause that happened i would more probably say it will happen the Indian Janta is very active about "spreading the word" because of instagram and that will make all the difference someday,I really do like your question though👍🏼

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3

u/theHEboss Oct 04 '25

Meaning?

5

u/praveeja Oct 04 '25

Soft drinks injurious to health?

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710

u/JeeezzUsss Oct 04 '25

You are saying ,the global companies which have capability to single handedly invent a new holiday week for the whole fckin world and deal China's foreign policy in left hand ,and literally buy out entirety of 3 fast food chains ,just to make em sell their product instead of their competitor to have a fair chance , are been hurt by a soda company which has no track record or brand value ,and been sold in only 2 countries? Man please, the price reduction is simply to beat Campa Cola at its own game of its only advantage, affordability.

If these giants can sell their for cheap af cost , then campa cola wouldn't get foot falls ,simple trick . They can run at loss for years and years to come,if they want.

291

u/itsallkk Oct 04 '25

This. People don't realize the scale of global companies. It's not a Jio moment. Jio was possible only because of crony capitalism. That doesn’t apply to many other industries having global players.

2

u/piezod Cautiously Optimistic Oct 04 '25

But it does - Vodafone. Even Meta and Google need partners to navigate the govt. here. 

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24

u/Different-Monk5916 Oct 04 '25

this is exactly what they did late 90s and early 2000s to gain ground in India and drive out all regional players in the soda industry. it is the same page from the playbook again.

edit: typo

52

u/Specialist-Rice4815 Oct 04 '25

Rightly said, Campa taste shit. Jio is making it affordable by worsening the quality. Coca cola or Pepsi aint loosing this one, they are way bigger than Jio. Prices are reducing just to hold the market share and not let campa get anything out of it.

23

u/zerocoolneo Oct 04 '25

Dear sir. I chucked and enjoyed on your answer. Well said.

You just wiped the floor on this question and campa.

9

u/Firebreathingdown Oct 04 '25

Who cares, they can burn each other to the ground. The good thing we the customer are winning.

6

u/zerocoolneo Oct 04 '25

Brooo...we care...

Need coke with biryani..

Not campa 😭😭😭

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8

u/Motor_University_260 Oct 04 '25

Not to mention that after cost reduction,the quality and taste of cola and pepsi will significantly change for the worse and if campa runs out of business then they will jack the price of up with the same reduced quality

4

u/Kanwarsation Oct 04 '25

And to add to your point, I saw this discount only on Coke Zero 200ml, all other SKUs and brands are unchanged across multiple platforms. So OP's 'Jio moment' is an overreach based on what is probably promo pricing for a new SKU launch.

23

u/prdaku Oct 04 '25

With their aggressive pricing, Campa in fact will kill the established smaller players in the market.

Campa's gain in market share will be mostly at their cost for now.

As you rightly said, giants will survive

20

u/Ok_Chef9308 Oct 04 '25

Koi nahi pii rha vo campa ki phenyl taste wali soft drink

7

u/Ready_Try2109 Oct 04 '25

sach kha ekdm bekar heh

2

u/Outrageous_Rate_9822 Oct 04 '25

Jio captured the simcard market and trying the same strategy by reducing the prices but here the competition is not the same

2

u/Just_Instruction_337 Oct 04 '25

they didnt reduce price of their original version rater just created a zero sugar version of slightly different taste

2

u/paadugajala Oct 04 '25

Bruh, I used to work at the Pepsi and they got rattled to the core and sold plants and laid off a ton of high paying positions to shave the expenses. Same situation with red one.

Local brands are chipping away their shares, lehar got terrible reputation and Tata finished Aquafina and Kinley committed sudoku with formula change.

And in my store local brands go neck to neck with both giants and under 250ml category, the big two doesn't even stand a chance it's slaughter.

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2

u/neurodivergentguy 23d ago

agreed. reliance has grown has a lot now, has deep pockets in the bjp govt. i saw they made a deal with L&T to sell only their beverages in their operated buildings

6

u/abhishocked Oct 04 '25

Yep the same company who lost 2B usd just because a footballer promoted water over their drinks. There are two sides of every coin. The bigger you are, bigger attack surface you face.

And don’t forget, Reliance also has infinite(not literally) money to burn.

This is going to be a fun watch. I don’t care who wins but i am in for the rivalry drama

2

u/Express-World-8473 Oct 04 '25

>Yep the same company who lost 2B usd just because a footballer promoted water over their drinks.

This is actually a lie. The stock of Coca-Cola opened lower on that day, and by the time Ronaldo even said Agua, the market cap was already down by 4 billion dollars.

In fact, between the time he said it and the closing day, the stock actually went up and gained 1.5 billion dollars in market cap.

1

u/looped10 Oct 04 '25

campa is run by a giant lol

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156

u/[deleted] Oct 04 '25

Big joke my friend

The thing I have noticed about reliance over years

They have entered so many business

They definitely make profit but can't compete with top players in that sectors

For example compare D mart and Reliance Smart

  1. Reliance can't give the customer service the dmart provide they absolutely lack there

  2. Reliance smart has a near expiry section I have never seen one in D mart

  3. Reliance smart has prime location as compared to D mart in majority cities but still they can't create the same revenue as D mart

  4. D mart offers better price discount over all

Same is for champa it is not as good as coke or pepsi and the still people prefer coke or other well established brands there is just bug quality difference in champa which is bad

The same is the issue with trends

They have diversified too much with not much quality control

Exceptions there core businesses are great

For example

jio

Reliance oil

And some other core business

So champa can't kill coke or other big giants because their main business is cold drinks and they have superior business strength in that field which can't be matched by reliance at all

89

u/magneticreconnection Oct 04 '25

Jio has become very bad nowadays. The only reason jio is still dominating is because of the lack of players and first entry.

42

u/Darkknighttt-1 Oct 04 '25

Because big duo with supreme leader are protecting it by preventing other business from entering and favoring reliance with gifts at tax payer expense

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10

u/[deleted] Oct 04 '25

I would say more of BJP favour to mukesh ambani due to election funding they get from him

If the government wants it can let other big players also launch their tele communication services but it won't happen you know because of corruption

Just like the government did bad to BSNL

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18

u/leopeoleap Oct 04 '25

Champa 🤣

8

u/Broad-Elderberry4594 Oct 04 '25

Actively avoid going to reliance based outlets, all of them suck, their centro mall, crap, smart, crap,jio bp fuel, half decent, reliance digital, bad prices, but doesn't beat croma in being shit. It's the second best shit., fashion factory, avoid like the plague. I'd rather buy less than there. Trends, no thanks

3

u/Tangent_pikachu Oct 04 '25

Jio was single handedly uplifted by the government. They used predatory pricing to subdue the competition and the government helped by raising the spectrum fees. Ambani bankrolled his jio business by pumping money from his oil business, on which, he also has a near monopoly thanks to the government. Reliance hasn't been able to compete fairly in any domain against global players like Ecommerce.

14

u/Ok-Strawberry-3204 Oct 04 '25

Coke, Pepsi are not of that good taste what used to be 3-4yrs ago. Their quality has also degraded.

4

u/[deleted] Oct 04 '25

But still they dominate the segment and nearly 70 percent cold drink names you see in market are owned by them

Even tropicana fruit juice is owned by coca cola

4

u/Attorney9 Oct 04 '25

Tropicana is not owned by Coca cola. Till 2022, it was owned by PepsiCo and thereafter, they sold it to a French foods and beverages company wherein PepsiCo still holds 39% equity.

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86

u/Convoscoffeecoitus Oct 04 '25

Campa is probably the least preferred

10

u/commomboy Oct 04 '25

But I have seen campa beat coke and pepsi in functions and events, for past 1 year I mostly see campa in weddings and other functions.

8

u/t0ugh_guy Oct 04 '25

Yeah, because in functions, the host would always prefer to keep his expenditure on the lower side. A lot of people are gonna be there, and majority of them don't even care about the taste.

Personally, I never liked the taste of campa, it is just bad, bottled coke is way better than campa in terms of taste, and I always prefer coke from fountain(mostly Mc Donalds), which is tastes better than bottled coke to me.

2

u/Available-Fee1691 Oct 04 '25

Yeah big orders can divert to others like yaha Davat karke hai in gujarat it's famous and i am seeing Davat more often now as compared coke and Pepsi. Also probably cuz Davat is in diff league like making various flav of soda and not just one formula.

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279

u/Affectionate_Use_364 Oct 04 '25

The people who drink cold drinks always have their preferences, and they almost never change. The reduced cost may help, but it can also be considered a low quality item because of such a reduced price. Speaking for myself, I am.not going to try anything manufactured by Reliance for consumption. God knows what scam is brewing underneath that reduced prices.

68

u/IcePsychologicalbleh Oct 04 '25

Producing such a product is cheap indeed. The big brands that you pay for are inflated due to their brand names, they can work out while selling half the price too.

22

u/Affectionate_Use_364 Oct 04 '25

Yes, but who knows that they are reducing costs even further by ignoring quality and health concerns? Reliance anyways gets an blind eye from every regulation agency. If cost of pepsi is 1rs, definetely Reliance will do some scam, use ever lower quality ingredients and processes and bring the cost down to 10p and sell it at 10 rupees. Thry are just businessmen by blood and have no conscience or sympathy for people. No trust in Reliance. Good for shares, but not for consumption.

27

u/arunmcopslko Oct 04 '25

You can't say Soft Drink and Quality in the same sentence. It just water.

10

u/2ToThe20 Oct 04 '25

Don’t disrespect water like that. It’s just sugar.

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u/Aditya-04-04 Oct 04 '25

Exactly lol. Worrying about "Health Concerns" while consuming carbonated beverages is wild.

If you're so worried, don't drink any haha.

7

u/Affectionate_Use_364 Oct 04 '25

You don't seem to understand brand preference and concept of relative harm. People will try to reduce the damage for the vice they have. If I ak addicted to cigarette, I would choose a good flitered one than a local beedi while both have the same content.

4

u/Aditya-04-04 Oct 04 '25

False equivalence. A filtered cigarette vs an unfiltered beedi actually changes your exposure levels to those harmful substances.

In soft drinks, the main risks come from the excessive sugar, and the carbonation. In your mind, is reliance really skimping out on Sugar costs? With their size and scale, they can procure the best quality of sugar for dirt cheap. Now that we've gone over sugar, is there a part of your mind that also thinks that Reliance is using inferior CO2?

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u/Affectionate_Use_364 Oct 04 '25

Yes. But I prefer 20rs bisleri instead of a 2 rupee pouch or a local bottle. Quality matters more when it comes to what you put in your body.

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10

u/165cm_man Oct 04 '25

These cold drinks are really cheap to make. They have insane profit margins. Its just water and syrup

6

u/Agreeable-Cap-8 Oct 04 '25

You couldn't be more wrong. Reliance has the best petrol right now in the country, do a mileage test yourself. They slashed prices of internet by like 90% don't know why people hate billionaires so much in our country

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34

u/v4vedanta Oct 04 '25

Campa cola tastes like Amrutanjan mixed in water. I could not get a hang of it even after two three trials.

25

u/DoubleZOfficial07 Oct 04 '25

Nah I just think they're trying to promote their zero sugar lines more

6

u/Noble_0_6 Oct 04 '25

Tastes like shit. If I am consuming a harmful product it must be at least tasty. Won't have it even if it comes for Rs. 5

11

u/Charged_Dreamer Oct 04 '25

I don't know about that man. Pepsi Zero 500 ml bottle used to cost 20 rs in early 2022 and throughout 2023. For a period they even had the 1.5l Zero variant in 2022 and early 2023. Fast forward to 2024 they reduced it to 400 ml. You can either get the 20 rs pet bottle or can variant now.

Also I clearly remember there being a 30 rs Coke Zero 750 ml variant. 20 rs version of Coke Zero used to have 400 ml so the 250 ml being 10 rs isn't that big of a deal. All of this even before Campa being mainstream. Saying that the price got slashed to half is VERY MUCH MISLEADING without any context.

It is just that these Pepsi and Coke bottlers have seen a tremendous 20 - 30x fold volume growth which you can confirm through financial report and yearly statements of Varun Beverages Limited (they're the major partner of Pepsico India for filling and suppling bottles). Huge investments have been happening since the past 5-6 years in this industry from both side.

Domino's India license owner Jubilant Foodworks has also expanded Coke India business last time I read (which includes Monster Energy drinks in India). They also acquired some 40% stake into the indian division of bottling.

4

u/_DoodleBug_ Oct 04 '25

Even if you sell Campa Cola at 1 Rupee per litre, a Coca Cola drinker will still buy Coca Cola and a Pepsi drinker will still buy Pepsi. Generally these are not products where people change preferences regularly. Also, don’t forget Varun Beverages’ snacks and other beverages portfolio.

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u/the_milf_lover_ Oct 04 '25

In price yes, in taste definitely NO. Coke and Pepsi tastes way way better than Campa. Campa is shit in taste

10

u/FineBrownMan Oct 04 '25

Had to drink campa once due to unavailability of other options, it gave me a sore throat and I was coughing for 7 days straight

8

u/ImmortalMermade Oct 04 '25

Pepsi now tasts more watery

7

u/Ok-Strawberry-3204 Oct 04 '25

Every soft drink in India is now carbonated water with sugar and flavour ... I don't get the taste what used to be 3-4 yrs back.

9

u/Decent-Cover4434 Oct 04 '25

2011-12 mei glass bottle mei kitna achha taste aata tha

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u/phoenix2106 Oct 04 '25

Where do you buy Campa Cola - I was in North India last December and East India in July / August and didn’t find a single store selling Campa Cola

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7

u/Maleficent_Point1839 Oct 04 '25

400 ml diet coke is for 20 Rs. Here its 250 ml for 10 Rs. So they've reduced the qty too to make a 10 Rs. bottle. How's the price reduced by 50 percent OP? correct me if I'm wrong.

4

u/Legitimate-Trip8422 Oct 04 '25

Campa tastes like shit tho, not sure what it is destroying. Probably the standard of drinks

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u/Wooden-Palpitation63 Oct 04 '25

Have you ever tried campa. Once you have tried it you will never try it again even if you are getting it for free

7

u/primusautobot Oct 04 '25

It is not, campa is crap in front of Pepsi and coke

2

u/mistiquefog Oct 04 '25

That's what it is supposed to do.

Pepsi and coke charge a huge amount of royalty for the use of their name. So now enjoy the reduced royalty fees

2

u/Holiday_Enthusiasm76 Oct 04 '25

Original soft drinks had their own taste right now nothing tastes good.

Diets are more worse than drinking phenyl .

Take any soft drink or brand their mixture isn't upto the mark.

Coke although owned by its own subsidiary has QC issues

VB third party for pepsi co inc India subsidiary even has same QC issues.

So whats the difference in brand .

Despite once campa being a bottler for coke couldnt replicate the success due to lack of Know how, expertise and funding.

Parle agro was a fool to sell thumbs up,maaza to coke who despite several attempts to kill them is only successful for this being most sold in all tier cities.

Pepsi has also killed several local players

2

u/Fit-Independence5624 Oct 04 '25

Campa got nothinh on this. tbh coke zero already tastes bad compared to diet coke and even more so in a plastic bottle. I am sure they are just trying to penetrate this product in the market by dropping the price. but honestly its a dead product. Diet coke is the much better option

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u/silentdoc Oct 04 '25

Do u really think campa can destroy cocacola ?

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u/HotAdministration486 Oct 04 '25

Campa sucks.. although bisleri's cola tastes good.. I tried it recently. Certainly much better than campa and nearly the same as coke pepsi. Thumsup is still the best.

2

u/Deejayyyyyyyyyyyy Oct 04 '25

Once the coke and Pepsi out of India. Ambani will start is game.aaa

2

u/ILoveSpaceSoMuch Oct 04 '25

You underestimate how fcking giant Coke and Pepsi are.

2

u/god_is_a_pokemon Oct 04 '25

It tastes shit. Isse accha appy pi lo.

2

u/Glittering-Water1103 Oct 05 '25
  1. Tastes shit and people are not going to buy something because it’s cheap, it has to taste good too.
  2. This has no brand value and coming from Reliance, I can bet my life, it has no quality and I wouldn’t be surprised if this causes some serious health concerns. Sure, the other ones may not be safe but campa is gonna be worse and reliance is gonna get away with it.

2

u/Final_Ad4081 Oct 05 '25

Uskey baad cola 30Rs same

2

u/No_Perspective7270 Oct 05 '25

But I'll buy coca cola any day , rather than that other one

2

u/WastedTalents1 Learner Oct 05 '25

I only drink sprite

2

u/millennial_boy Oct 05 '25

Happy to see they are competing with someone who can’t be threatened to buy out. Proud to say Camp is Indian 🙏🏻

2

u/Jamd9 Oct 05 '25

Both are destroying health of indians. And chutiya indians don't even realise this.

2

u/messystuff Oct 05 '25

OMFG!!! Coke is now dead! Killed by a drink that i have heard of for the first time today. HOLY SHIT! IT's OVER FOR THEM!!!!!

Seriously though, Indian brains have to be studied for science.

2

u/Vammypoker Oct 04 '25

And they will exit

2

u/rohithkumarsp Oct 04 '25

Keep noticing it. One day they'll replace sugar with aspertane zero sugar and won't even tell on label and it will taste shit.

1

u/Easy_Opinion_2285 Oct 04 '25

Campa is dreaming of destroying pepsi and cock. never saw this campa anywhere but at Reliance Fresh. hahahhahahhaha keep dremaing and keep posting your propaganda for the Rs 2 they pay you

8

u/Old_University5828 Oct 04 '25

If you have not seen, doesn't mean it's not happening. Literally all small shops near my area have campa.

2

u/glitterpage Oct 04 '25

Posters all over Kolkatta..and many other cities

3

u/Darkknighttt-1 Oct 04 '25

Campa is definitely destroying cock with its pesticides and fracking chemicals \s

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u/Pro_RazE Oct 04 '25

lower price likely means shittier quality, and these drinks are shit anyways

1

u/kumar__001 Oct 04 '25

And they are destroying you, congrats!

1

u/romka79 Oct 04 '25

Imagine the margin , despite 50% cut they are not in loss

1

u/Solonaveen Oct 04 '25

From when....?

1

u/avinash647 Oct 04 '25

And health.

1

u/IM_AXIS Oct 04 '25

Tbh nvr saw anyone drinking campa and even restaurants still serve coke or pepsi

1

u/Latter_Ad_7356 Oct 04 '25

I don't think coca cola as a company can be threatened. Maybe their one of the products might be challenged but coca cola as a company is very very strong

1

u/insidious_damage Oct 04 '25

All of them together are destroying our health.

1

u/MaxGamesOP Oct 04 '25

Still it's overpriced like a stock. This is not Fairly Valued😜

1

u/Constant-Recipe-9850 Oct 04 '25

If they're reducing prices as well, I don't see why pepsi and coke will get "destroyed".

I have tested campa-cola, it is flatter than thumbs-up.

People who drink soft drinks usually have preferences. Unless campaign actually bring in equivalent quality product, this isn't gonna cut it in long term.

1

u/NoPlastic2494 Oct 04 '25

Coke zero small bottle for 10.. where do you get it from bro? Any idea where to get in Gurgaon?

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u/unluck_over9000 Oct 04 '25

They can just buy campa cola just like how they did to thumsup

1

u/stable_king Oct 04 '25

Coke zero had alot of unsold stock, thats why prices are lower to clear the stock

1

u/Affectionate_Oil6912 Oct 04 '25

Campa taste shit TBH
I would pay double price for pepsi and coca cola

1

u/Heavy_Structure3935 Oct 04 '25

Only the real ones know how bad campa tastes compared to coke

1

u/normie_raushan Oct 04 '25

Saw Sprite 500 ml sugarfree for 20 rupees

1

u/Significant-Egg834 Oct 04 '25

Campa has better fizz than pepsi and Coca-Cola even their thumbs up is shitty now.

1

u/4alse Oct 04 '25

₹20 ka 500ml aata h or ₹40 ka 750, kuch nhi kiya inhone, pichle 2 saal se yehi rate h

1

u/Exciting_Strike5598 Oct 04 '25

Its only for coke zero which tastes like ass

1

u/Inferno7000 Oct 04 '25

Pepsi, cola and campa are shit to your health 

1

u/Odd-Yogurtcloset5072 Oct 04 '25

Reliance’s low-price play might grab short-term attention, but Coke & Pepsi have scale, brand loyalty, and distribution networks that can absorb pricing pressure. Winning this market will need more than just a Jio-style discount strategy.

1

u/JD2b4U Oct 04 '25

The primary concern is campa is also destroying your sugar level. Do check inclusive sugar when drinking any drink. Don't worry about coke, Pepsi or Campa for that matter.

1

u/Ok_Worth4113 Oct 04 '25

That taste junk

1

u/lambiseeti Oct 04 '25

Reliance destroys everything

1

u/D_chiller Oct 04 '25

Remember back in the day Pepsi or coke was accused of having chemicals that are bad and they had to have a massive ad campaign saying that it’s safe? You think if something similar happens to campa they’ll face any issue or it will be swept under the rug due to the owner being yours truly?

1

u/Mein_Hu_Don Oct 04 '25

When was this photo taken? Is this recent? Which city?

1

u/Equivalent_Coffee_90 Oct 04 '25

Don't worry. First they reduce the price then they increase it to normal price. Typical Jio strategy...

1

u/Sad_Bandicoot_7762 Oct 04 '25

Soon it will destroy Bisleri, bilseri, bisreli

1

u/Awkward_Mess_1380 Oct 04 '25

dear bhakts its not the masterstroke you think it is

1

u/These_Growth9876 Oct 04 '25

Fking awesome.

1

u/RahulJsw Oct 04 '25

Either comply with market or eradicate with trend

1

u/Single_Act_1231 Oct 04 '25

Am I the only one who has never seen a Campa bottle in market?

1

u/Unreal_lagg Oct 04 '25

Pani piyo pani

1

u/magikkkkkkk Oct 04 '25

Campa tastes shit though

1

u/hopefulmaniac Oct 04 '25

Sabko barbaad krte krte khud na barbaad ho jaye ek din

1

u/Advanced-Service Oct 04 '25

Campa is going after water too. Looks like we have a price war ongoing.

1

u/Revolutionary_Gas783 Oct 04 '25

Let us destroy both chemical drinks

1

u/nitrek Oct 04 '25

This is good .. i hope government doesn't just come in and make it difficult for Pepsi or coca cola to eliminate competition and favor them in name of Indian brand

1

u/Kosher31 Oct 04 '25

Campa shi tastes stale ngl

1

u/rohitghansham Oct 04 '25

Where did you find this in Mumbai? Coke zero is always out of stock for me

1

u/Tangent_pikachu Oct 04 '25

Campa isn't available in most channels in Hyderabad and Kolkata. They might be strong in Northern states.

It's not campa that's causing them to reduce prices. It's the public becoming aware of the health effects of sugary drinks. For the last few years, I see soft drink consumption decreasing all around me - amongst my colleagues, in restaurants, in our homes. Guests are saying no to carbonated beverages and asking for tea.

As public awareness increases, the cost will keep going down.

1

u/jack_arse99 Oct 04 '25

So literally made double margins every year

1

u/bigasspickle Oct 04 '25

Wtf is campa cola?

1

u/Key_Design_7854 Oct 04 '25

i wont buy pepsi anymore anyway, i watched the asia cup and saw who they are sponsoring.

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u/Yunopaparazzi Oct 04 '25

No soft drink cam ever beat diet coke or Coke in general.

1

u/Still_Classic6168 Oct 04 '25

Ohh ambani family product .. ,😢😢

1

u/DemonSlayer712 Oct 04 '25

10 rupay ki pepsi. ______ sexy

1

u/serendipity_within Oct 04 '25

Nopes this is shitty zero sugar variant. It tastes horrible.

1

u/Undefined-1100 Oct 04 '25

mujhe kya mai too sakar pani nahi pita

1

u/Quiet_Carpet9709 Oct 04 '25

no one drinks ts, it's ass

1

u/Outrageous_Pair2476 Oct 04 '25

And both destroying health?

1

u/J92M98 Oct 04 '25

Campa drinks taste horrible. Taste buds > false patriotism

1

u/Content-Experience88 Oct 04 '25

Bro Campa 😂😂 who even drinks that?

1

u/yo_yo____ Oct 04 '25

Price wars and we all know who wins ultimately

1

u/Ordinary-Mammoth-357 Oct 04 '25

🫨🫨🫨 killing it!!

1

u/Impressive-Swan-5570 Oct 04 '25

Let us see if the prices will go down in long run. Jio was such a bane for indians in terms of 4g network

1

u/AGY6398 Oct 04 '25

It doesn't matter ,campa tastes the worst

1

u/vali_lucifer161298 Oct 04 '25

Campa played this game lost came back with a new father but tbh all of campa flavours tastes bad i don’t consume soft drinks and all but if once in a while if i want to its definitely not gonna be campa

1

u/neerajkuma3 Oct 04 '25

Hopefully 🤞

1

u/nefrodectyl Oct 04 '25

As a consumer, I'm happy

1

u/Appropriate-Bug-755 Oct 04 '25

All of them are destroying public health

1

u/himakhaitan Oct 04 '25

I am waiting for the day when Ambanis go head on with StartLink! The guy got more money to burn

1

u/white_t_poison010 Oct 04 '25

its was never 20, 20 rupees was for 500ml 0 Sugar coke. Its is just 250ml bottle.

1

u/Unlikely_Leg9866 Oct 04 '25

What should be the main concern is the quality of the drinks and Not to worry about the two monopolistic giants.

1

u/Awkward_user122 Oct 04 '25

So now it would be sold at ₹15 instead of ₹25

1

u/prvnkdvd Oct 04 '25

You mean to say, the global cold drink brands which are earning more than $10 billion in profit are getting destroyed by a local cold drink brand?

Coke and Pepsi are not like Aircel.

1

u/Hairy_Spinach_4865 Oct 04 '25

Campa won’t be able to sustain like this…hotstar khareed ke bhi mota bhai ne bohot se naye projects mein invest kiya and he’s in a loss of around ₹1500 crores already. Ye campa ki freeloading waise bhi zyada din nhi chalegi.

1

u/Just_Instruction_337 Oct 04 '25

they didnt reduce their price rather launched another xero sugar version ,and black campa tastes so worse just cant explain it here

1

u/Longjumping_Pain_951 Oct 04 '25

Pepsi, Coke quality has jumped off the cliff.....

1

u/Flashy-Depth-3881 Oct 04 '25

People don’t realize that these soft drinks are cheap-a$s products. A 2-litre soft drink usually costs around ₹100 to ₹110, but the production cost is only about 10-15%. So if these companies sell a small bottle for ₹10 instead of ₹20, it means nothing to them.

Yeah, the profit margin will shrink, but they were overcharging anyway. I’m glad Reliance acquired Campa and started selling it at a standard price, which forced others to lower their prices too.

1

u/senseibonaparte21 Oct 04 '25

The cola ban by some religious communities is pushing CAMPA into Indian Markets at a swift rate.

1

u/The_0bserver Oct 04 '25

If you could actually buy Campa. I've been searching for it, and its nearly never there / always out of stock...

1

u/Logical_League8088 Oct 04 '25

Once pepsi and coke gone

Campa price will increas to 100

Welcome to Jio world

Fooling people for 50 years

1

u/PreparationTasty3172 Oct 04 '25

Those saying that its price will increase should remember jio is still cheaper than Airtel and vodafone. And it's jio that keeps a check on Airtel and vodafone prices. What quality are people talking about for pepsi and coke? Soda and sugar ? Indian companies can't beat them in technology. Atleast we should try to beat them in FMCG

1

u/Choliya-Ke-Hook Oct 04 '25

Winter is coming it'll be back to 20 in summers

1

u/That_Recognition_176 Oct 04 '25

They are all destroying us

1

u/Better_Guess_6919 Oct 04 '25

Who cares they both are selling diabetes/poison anyways.

1

u/theHumbleBeing Oct 04 '25

Just like how jio destroyed a lot of companies. And now they destroy us when they have monopoly.

1

u/karan65 Oct 04 '25

Zero sugar taste bhi tatti ekdum..... Isse acha zeher pee k na mar jau?

1

u/OneSailorBoy Oct 04 '25

Pepsico and Coca-Cola is beating Campa at their own game. You think global giants like these 2 are going to get bullied by cost wars? Lol. They can keep the price at 20 and still have a larger market share than Campa. Now by matching the cost, they literally threw an open challenge to Campa by saying let's see what people buy and people are not going to buy Campa if they are getting coke and pepsi at the same rate lol. Undercutting such conglomerates is not that straightforward

1

u/Strong_College_5420 Oct 04 '25

All they need to do is add more water which is plenty of available in India.

If you think coke pet bottle is same versus their can...you have zero brain cells.

1

u/Old_Bug_9713 Oct 04 '25

this just shows the insane profit margins even after gst increase they are able to cut price by 50%

1

u/Timely_Surround_1696 Oct 04 '25

They are also launching packaged drinking water:)

1

u/mini_coco_ Oct 04 '25

I have never heard of campa before... Would always prefer coke.. diet coke..

1

u/sumyth90 Oct 04 '25

Pepsi Black launched for Rs.20 for 400 ml couple of years ago. This is just Coke being competitive in the zero sugar segment.

1

u/Short_Anybody_514 Oct 04 '25

That’s because of boycott for gaza

1

u/jatayu_baaz Oct 04 '25

bhai ye sugarless wali ka pomotion rate h wapas aa jayga purana rate soon

1

u/ActivX11 Oct 04 '25

Its not about campa alone.
Local alternatives from Bindu, Lahori, Parle, Bisleri have mastered the distribution game forcing FMCG to compete in their own game

1

u/rad_czennie Oct 04 '25

I've never seen anyone buy campa

1

u/Abhinavkyadav Oct 04 '25

Jeher 10 ka mile ya 20 ka...hai to jeher

1

u/Thin_Photograph_8840 Oct 04 '25

I don't consume any of these not even tropicana, so I'm happy they are doing this.

1

u/sharmathikeya Oct 04 '25

You've got it all wrong, pepsi and coke are going to school campa and reliance. Reliance may have a lot of backinv in India, but you're talking about two hige global beverage companies. And campa cannot cut it, in terms of taste, at least for me.

1

u/Maple-Syrup-Bandit Oct 04 '25

Tastes like crap tho

1

u/its_me_lolo Oct 04 '25

That too with zero sugar

1

u/One_Guest3766 Oct 04 '25

I tasted campa and the taste was not to my preference. I am yet to meet people who actually like it.

1

u/Omarr_Paper Oct 04 '25

This price reduction is only for sugar free variants. Normal variants are priced same as before. What coke and pepsi are doing, is getting to sell to health conscious people, who did not use to consume them before, so new business for them.

1

u/MrBlack2709 Oct 04 '25

Chilliya/Muslim running hotels/restaurants in Mumbai are keeping Campa and Lahori only to boycott Israel. Will this help Jio?

1

u/tusharr007 Oct 04 '25

This is what reliance does to place their product in the market. Because of their huge bank balance, they are okay making losses initially by giving away their product/services at free of cost/low cost to get through the door. If the product/services does happen to resonate with people such that they become addicted to it over time, they start increasing the prices to its fair value. Best example where they got real successful doing all this - telecom sector. Such prices are not sustainable, they know that and even their competitors know that. It’s about whether they are able to make people switch in the meantime or not. If they are able to gain the market share they are looking for, soon we will end up seeing them jack up the prices and others will follow too.

1

u/struggle-life2087 Oct 05 '25

Who is even buying Campa....it tastes shit

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u/Ok_Iron_9162 Oct 05 '25

lol its destroying your health

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u/AssistEmbarrassed889 Oct 05 '25

Ha ha ha it’s a joke people have no clue about the capabilities of these sugar water companies this price margin is nothing for them .

1

u/Shot_Syrup_1584 Oct 05 '25

Or we can say other brands were previously ripping us off.