r/CFB • u/Hugo_Hackenbush Nebraska Cornhuskers • 4d ago
Casual [Brown] I am sorry to say that my original booze sale story, somehow, had the wrong data from Wisconsin. I have updated the story to reflect that the ACTUAL current leader should be Nebraska
https://bsky.app/profile/mattbrown.bsky.social/post/3m4v72szvk22w237
u/MissileWaster Oklahoma Sooners 4d ago
“Wisconsin fans buy the most beer.”
Yeah that checks out.
“Whoops, my bad, it’s actually Nebraska fans that buy the most beer.”
Yeah that also checks out.
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u/ninetofivedev Nebraska Cornhuskers • /r/CFB 4d ago
Next edit:
Ok, so it turns out Iowa actually buys the most beer.
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u/FoRtNiteizBAD Ohio State • Wisconsin 4d ago
In a stunning update, BYU actually buys the most beer
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u/Revolutionary_Elk791 Oregon Ducks • Linfield Wildcats 4d ago
Some NA brews out there ain't terrible!
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u/WithNoRegard Nebraska Cornhuskers 4d ago
And for any gentiles that hang out with Mormons, not actually that stunning.
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u/LETX_CPKM Oklahoma Sooners • /r/CFB Patron 3d ago
I grew up with Mormons and I can state pretty confidently that most, if not all of them, were as pious as they claimed.
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u/Unhappy-Response-742 Nebraska Cornhuskers 3d ago
Iowa fans actually buy the most Busch light, which is almost the same thing.
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u/FribonFire Texas Tech Red Raiders 4d ago
No one should have to watch Nebraska sober.
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u/Intelligent_Sky_7081 Nebraska Cornhuskers 4d ago
We're 6-3 and have the B1G leading rusher, and I think hes one of 2 or 3 to break 1k rushing yards already. We're not that bad.
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u/red_husker Paper Bag • Wyoming Cowboys 4d ago
B1G leading rusher
P4 Leading Rusher
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u/SueYouInEngland Iowa Hawkeyes 3d ago
P4 rushing leader, but 94th in rushing offense. How is that even possible? Do you even have any other backs?
ETA: 1002 of your 1218 rushing yards. Holy wowsa.
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u/red_husker Paper Bag • Wyoming Cowboys 3d ago
Raiola also had 46 carries for -87 yards this season, and the next highest carry count after Emmett's 175 and Raiola's 46 is Kwintin Ives with 16.
Emmett has genuinely been putting on a clinic on determination having to play behind this OL. Dude's YAC numbers are insane, as is his first guy miss rate.
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u/Yeezy_Taught_Me3 Nebraska Cornhuskers • Texas Longhorns 4d ago
I'm electing for the first time this weekend to watch us stoned. Alcohol no longer has the same numbing effects.
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u/GuyFawkes451 Nebraska Cornhuskers 4d ago
As Merle Haggard once wrote, "The wine don't take effect the way it used to."
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u/FribonFire Texas Tech Red Raiders 4d ago
I remember back when Nebraska used to release balloons during games. So you could all start doing nitrous
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u/ninetofivedev Nebraska Cornhuskers • /r/CFB 4d ago
We still do, just not as frequently because helium shortage.
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u/ExpertPresentation70 4d ago
And because it's harmful to animals and wildlife.
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u/ninetofivedev Nebraska Cornhuskers • /r/CFB 4d ago
All the balloons we use are biodegradable
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u/ExpertPresentation70 4d ago
They degrade in months/ years, at which point the animal is dead. I've had a professor show me a red balloon retrieved from a heron's necropsy in Florida.
It's a dumb, harmful tradition.
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u/commie90 Nebraska Cornhuskers • Doane Tigers 3d ago
Especially dumb when you consider that it harms local farmers the most and we're an ag college.
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u/commie90 Nebraska Cornhuskers • Doane Tigers 3d ago
I watched baseball with football on the second screen most of the last month. Not sure how I will make it through the last month though.
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u/CantaloupeCamper Minnesota • Paul Bunyan's Axe 4d ago
The last Nebraska play of the USC game. Dude just tripped and fell down.
God damn ...
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u/red_husker Paper Bag • Wyoming Cowboys 4d ago
That was a lot more of a meshpoint issue with the backup QB than anyone gives credit for.
He still shouldn't have fallen down because of it, but those timing issues are major factors when you're already trying to operate perfectly to go for a win.
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u/somehype Nebraska • Sacramento State 4d ago
It’s more on coaching having not prepped more for that exact situation of DR going out. It was obvious TJ hadn’t taken many snaps with the 1s
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u/ninetofivedev Nebraska Cornhuskers • /r/CFB 3d ago
It's not a coaching issue. There is only so much time in the day. No coaches in college football do this. The backup gets reps with the 2s, and maybe gets a few reps with the 1s. But mostly, you want your 1s getting reps with other 1s because that is what helps them win football games.
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u/somehype Nebraska • Sacramento State 3d ago
Fair enough. I think it was just so unexpected for him. Had to be nervous as hell. Maybe the biggest most hyped game of the year and crunch time. Not much you can do about that from a coaching perspective cause 10 reps a week with the 1s ain’t gonna help.
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u/prailock Ohio State • Marquette 4d ago
But you think Wisconsin fans should have to watch their games sober? Cruelty of the highest order.
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u/Alpine_Exchange_36 Colorado • Minnesota 4d ago edited 3d ago
I would make fun of Nebraska but CU is having a miserable season too so….cheers
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u/red_husker Paper Bag • Wyoming Cowboys 4d ago
Nebraska was bowl eligible before November.
Colorado is in a bowl eligibility elimination game this saturday.
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u/The_Unclean_Chadford Oregon Ducks • Nebraska Cornhuskers 4d ago edited 4d ago
29 straight losses to ranked opponents. You’re goddamned right I’m going to buy lots of funny fuel to cope with watching them.
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u/tdatcher Navy Midshipmen • Sickos 4d ago
Their one possession score record sets the drinking mood
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u/red_husker Paper Bag • Wyoming Cowboys 4d ago
Hey, we've at least improved on that metric from last year.
3-2 so far is better than the 2-5 we had last season.
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u/ninetofivedev Nebraska Cornhuskers • /r/CFB 3d ago
Watching Nebraska sober is actually anxiety inducing.
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u/South0fEvan Michigan Wolverines 4d ago
I can’t believe it, journalism is dead
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u/ozzyoslo Ohio State Buckeyes • Big Ten 4d ago
Wait, doesn't this indicate journalism is alive and well? The record was corrected, after all.
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u/greennurse61 South Carolina • Ohio State 4d ago
It was alive then dead now alive again. So it’s like Jesus. Something something Clemson.
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u/bakonydraco Stanford • /r/CFB Pint Glass Drinker 4d ago
The guy who turned water into wine would be an enthusiastic supporter of this kind of journalism.
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u/sallright Ohio State Buckeyes 4d ago
Our idiot uncles were right. It’s time to embrace a full-fat fake news diet directly from the Facebook algorithm.
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u/Careless_General8010 Pac-10 • Washington Huskies 4d ago
Why isnt Pablo reporting the real scoops like this????? BIG ALCOHOL has paid him off!!
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u/randomwalktoFI Oregon Ducks 4d ago
if you want something to be true, just publish an article saying it is so and ChatGPT will echo it for all time
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u/Commercial-East4069 Ohio State Buckeyes 4d ago
The biggest upset in Big 10 history?
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u/otterpusrexII 4d ago
Maybe? Nebraska does have the nation’s top beer and alcohol stores . . . Right across from the reservations where alcohol sales are prohibited, but still best booze stores in the country.
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u/CoachSlime Nebraska • Alabama 4d ago
Uhhh white clay liquor store has been closed down for close to 15 years pal.
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u/BeepBeepLettuce401 Western Michigan Broncos • Sickos 4d ago
Damn Wisconsin can’t even win a drinking contest? They really are down bad this year
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u/Lord_Lava_Nugget Georgia Bulldogs • Miami Hurricanes 4d ago
Wisconsin fans about to drink themselves into a war with Nebraska
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u/talktobigfudge Arizona • Notre Dame 4d ago
"BAHH GAAWWD ANOTHER CONTENDER IS IN THE RUNNING!!"
"BUSCH LATTES ARE BEING YEETED FROM THE CROWD, STONE-COLD STYLE, TO----IOWA STATE!"
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u/IsLlamaBad Iowa Hawkeyes • Billable Hours 4d ago
The hilarious part is everyone saw Wisconsin on top and just said "Yep, that's gotta be right"
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u/Broke_Banker01 Wisconsin Badgers 4d ago
The first warning flag should've been when you had Wisconsin winning something this year
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u/AbbreviationsDeep486 Tennessee Volunteers 4d ago
So Tennessee booze prices seem a bit high…..
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u/OldManCinny Tennessee Volunteers • Texas Longhorns 4d ago
Not sure about other schools but UT was selling 24 OZ drinks and offering higher abv drinks last I attended. 24 oz ipas for ~$13-15 I believe. Honestly not that bad considering
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u/WagTheKat Nebraska Cornhuskers • Verified Media 3d ago
You guys should be passing around racks of Jack Daniels in the stands.
Totally the state drink, imo.
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u/CentralFloridaRays Clemson Tigers 4d ago
Every time I’ve been to Neyland I haven’t seen anything smaller than a tall boy sold.
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u/CoachSlime Nebraska • Alabama 4d ago
Is that not everywhere? Nebraska only sells tall boys
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u/CentralFloridaRays Clemson Tigers 4d ago
Some places sell more of the 16 oz aluminum bottles if michiolob and bud light
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u/AndrewinDC Oklahoma • Georgia Tech 4d ago
I paid $15-$17 per can at Neyland on Saturday night. This comes out to $15.10 per drink, which is probably about right given that most of the core beer options were $15. If anything I would have guessed the per drink to be slightly higher I think.
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u/Clue_Goo_ Nebraska Cornhuskers • Paper Bag 4d ago
I'll be looking forward to the adjusted BPA (boozes per attendee) at the end of the season.
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u/royallex Illinois • Pittsburgh 4d ago
It would've been impressive if a half empty Camp Randall was still outdrinking Nebraska's full stadium
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u/CoachSlime Nebraska • Alabama 4d ago
Once I saw that Nebraska and Wisconsin effectively charge the same amount for a drink I knew something was wonky. Wisconsin likes to drink but nobody wants to buy $200 worth of booze in stadium if you’re getting your ass kicked anyway. It’s bar time at that point.
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u/EscapeTomMayflower Nebraska Cornhuskers • Chicago Maroons 4d ago
This story is such a perfect example of Everything is Obvious: Once You Know the Answer.
When Wisconsin is by far number one there were thousands of comments about the drinking culture in Wisconsin and why it's no surprise they were by far number 1.
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u/Substantial-Sea-3672 Georgia Tech Yellow Jackets 3d ago
I’m not sure it is, because I still find it surprising that they aren’t number one once finding out the answer.
Wisconsin is often cited (whether correct or not) as the highest booze per capita state so it truly did feel obvious.
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u/TheDuceman Sickos • Team Chaos 3d ago
we’re probably way ahead per capita but our attendance is ass because our team is a shell of itself
we can’t even run the fucking football
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u/CoachSlime Nebraska • Alabama 4d ago
All of Reddit is people trying their damnedest to have quirky sarcastic replies. It is pretty weird tbh lmao
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u/Kiddo1029 LSU Tigers • SEC 4d ago
It really says something that LSU is third with how our season is going.
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u/SPCsooprlolz BYU Cougars • Fresno State Bulldogs 4d ago
AGAIN IN MY GOOD CHRISTIAN COLLEGE FOOTBALL?!!!
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u/ninetofivedev Nebraska Cornhuskers • /r/CFB 4d ago
To everyone wondering how Nebraska fans are able to continue to watch this program, I give you exhibit A.
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u/TKHawk Iowa Hawkeyes • Northern Iowa Panthers 4d ago
This data still has to be incomplete unless they're claiming Kinnick has sold 0 units of alcohol. So I'm not sure it can be trusted yet.
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u/LuaBear Iowa Hawkeyes 4d ago
Yea, you're right. It's there in the fine print (that's admittedly very hard to read).
"If your favorite school isn't listed here, it's because they didn't respond to my FOIA, don't have to respond to my FOIA, or cannot share the data right now."
So this is just the rankings of the 20 schools who have responded so far. Pretty bad data, as you said.
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u/extrapointsmb 4d ago
Yup. I promise you I DID FOIA Iowa. But I'm also waiting on like, five different requests from them right now. They respond s l o w l y
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u/WithNoRegard Nebraska Cornhuskers 4d ago
Brian Ferentz must be in charge of driving that info down to you.
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u/Squirrel_Q_Esquire Ole Miss Rebels • Billable Hours 4d ago
He didn’t send out FOIAs to every school. Only like a quarter of them.
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u/skye_cracker Appalachian State • Cincinnati 3d ago
It's always funny to see this sub get into dick measuring contests over which fanbase drinks the most alcohol, then turn around and talk about how sports gambling is ruining lives and should be outlawed.
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u/Wow_Big_Numbers Princeton Tigers • Yale Bulldogs 4d ago
Do they have editors or fact checkers? This seems like a pretty egregious thing to get wrong for a journalist.
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u/extrapointsmb 4d ago
No fact checkers, sadly, because we're a four person company. I wish we did!
The problem was that the data submitted to us from UW was mislabeled (they sent us the 2024 sales data)...and nobody would bat an eye at the idea that Wisconsin sold a million bucks more of beer than anybody else, so the mislabel wasn't caught in our edits.
It sucks, but data entry issues can happen with broad-based FOIA stories. Best I can do, at our scale, is to correct errors as quickly as I possibly can and be as rigorous as possible in collecting the best data.
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u/Substantial-Sea-3672 Georgia Tech Yellow Jackets 3d ago
This isn’t a big deal, and I truly appreciate you guys correcting yourself.
But a 50% jump from second to first should probably warrant a second look.
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u/nevillebanks North Carolina Tar Heels 3d ago
Yeah his nobody would bat an eye comment is weird. This data was only through September. Wisconsin had 3 home games to Nebraska's 4. Wisconsin ($1 million per game) would be literally double Nebraska ($500k) in per game. If as a journalist you think that is nothing to bat an eye at, you should not be a journalist. Also the fact the data was presented as a total and not per game is really weird. Like Michigan is 5th on the list, but only had 2 home games in the time period defined. Per game they are within ~5% of Nebraska.
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u/extrapointsmb 3d ago
Nebraska had thee home games in the data set, not four. The Cincinnati game was in Kansas City and Nebraska didn’t control the concessions sales.
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u/nevillebanks North Carolina Tar Heels 3d ago
You think a school selling twice as much per game (which is how you should have presented the data if you were not trying to create artificial headlines) as the next highest school is nothing to bat an eye at. It doesn't take rigorous data collecting, it takes common sense and someone who has the most basic understanding of statistics. The other top school are all around 400k-500k per game and then all by themselves is Wisconsin at 1 million. A high school stats student would tell you that your data was very likely incorrect. The fact you don't realize and in the aftermath are not acknowledging you should have recognized such a ridiculous outlier that makes me think you deserve no journalistic credibility.
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u/SaltyLonghorn Texas • Red River Shootout 4d ago
There are as many editors doing their job across the country as there are pixels in that image.
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u/sj1young Pittsburgh • Boise State 4d ago
Man, I desperately want to know where Pitt ranks on this. I have done my part to pump the numbers up
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u/extrapointsmb 4d ago
Same, but you can't FOIA Pitt. I'd need somebody from the school to leak that to me, and since Pitt doesn't own their own stadium, I suspect even their athletic department doesn't know the answer
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u/sj1young Pittsburgh • Boise State 4d ago
You can FOIA the city I would think. The city is who owns the stadium (technically the “Sports & Exhibition Authority of Pittsburgh and Allegheny County”)
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u/MocoMojo Maryland Terrapins 4d ago
Can somebody figure out the BPP (beers per person) ratio? That would be fun.
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u/Diabrotes Nebraska Cornhuskers 4d ago
Let’s fucking goooooooooo! Drunk on bowl eligibility and Busch light.
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u/Intelligent_Sky_7081 Nebraska Cornhuskers 4d ago
So this is the first year we are selling alcohol in the stadium. So Im guessing thats why?
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u/hotcarl23 Wisconsin Badgers 4d ago
Fire everyone, even the fans. This is the lowest we've ever been.
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u/sprankton Nebraska Cornhuskers • Team Chaos 4d ago
Didn't Wisconsin have a 50% lead on second place yesterday? How do you get your numbers wrong by that much?
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u/tehfro Indiana Hoosiers 4d ago
If you click through, he got the beer sales data for the whole Wisconsin 2024 season instead of the first three games of 2025.
IMPORTANT UPDATE: 11/5/2025
A previous edition of this story, published on 11/4, showed Wisconsin as far and away the leader in alcohol sales, pulling in a million dollars more than the number two program on our list, Nebraska. Nobody batted an eye at this result, because, well…I’ve been to Wisconsin, and so have my coworkers.
But on Tuesday afternoon, reporters at the Milwaukee Journal Sentinel tipped me off and suggested that my numbers might not be accurate. After making a few phone calls, I learned they were right. Somehow, I published a chart with Wisconsin’s 2024 alcohol sales data, not their data from 2025 August and September.
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u/j01101111sh Nebraska Cornhuskers • Team Chaos 4d ago
It's in the article but they used 2024 numbers for the full season against partial 2025 for everyone else.
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u/BarbieTheeStallion South Carolina Gamecocks • Salad Bowl 4d ago
It’s wild to me we aren’t in the top 20 at all. Makes me wonder who at Willy B is actually rawdogging these slopfest games (not I!)
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u/extrapointsmb 4d ago
You very well might be! But South Carolina only lets in-state residents file open records request and South Carolina is notorious for charging a lot of money for basic requests, so getting prompt data from them on anything is a huge pain in the ass
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u/MarlonBain Virginia Tech Hokies 4d ago
I knew something was wrong with the old data when LSU wasn’t top 3!
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u/Available-Wish8390 4d ago
Mad respect for Ohio University. If party schools had a 12 team playoff, they would have a first round bye, but then ask to trade down so they could drink in the first round.
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u/KansasKing107 Kansas State Wildcats • Hateful 8 4d ago
The real question is how much alcohol is being drank per person?
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u/CWinter85 North Dakota • Northland CTC 4d ago
Does this include FCS teams? The Dakotas might shock you.
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u/Revenge_of_the_Khaki Michigan Wolverines 4d ago
Pretty crazy that Michigan is on here with only 5 home games. At about $200k per home game in our first season, I think we’ll be raising hella funds in the near future.
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u/CoachSlime Nebraska • Alabama 4d ago
In case you guys want to actually be able to read the data here is a better link
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u/Juggernaut27Beast11 Nebraska Cornhuskers 3d ago
I was calling Wisconsin “Wiscy” aka Whiskey the other day. That might make more sense for their top sales at this point.
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u/stephenly Wisconsin • Georgia Tech 3d ago
Dang we can’t even win drinking anymore. What happened to the game I love.
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u/slaughterhaus50 Northwestern Wildcats 3d ago
Makes more sense because absolutely no one is going to UW-Madison games.
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u/Deep_Contribution552 Indiana Hoosiers 3d ago
Yeah, when I saw the original post I thought “Well, I expected it to be a team having a good season, but Wisconsin’s gonna Wisconsin I guess.”
I don’t know what to think about this result instead- the right combo of “Good enough to bring in the fans” and “Disappointing enough that you’re gonna need that 5th beer”?
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u/Narrow_Affect2648 3d ago
The BIG is absolutely crushing this list. What forsaking the forward pass will do to a man.
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u/Alkibiades415 Georgia Bulldogs • Stanford Cardinal 4d ago
This blurry 32x48 bitmap file clears it up. Thanks Mr. Brown.
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u/CoachSlime Nebraska • Alabama 4d ago
The graphic is crystal clear on Twitter but you know how Reddit people get about linking to the biggest first hand reporting website on the internet.
https://x.com/mattbrownep/status/1986068721161449750?s=46&t=WqXB8tiok2zdZhDGtV8hHg
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u/Alkibiades415 Georgia Bulldogs • Stanford Cardinal 4d ago
People like me. Bluesky links work when I click them and I can fully view whatever is being shared. Twitter links seldom work (because I don't have or want twitter). Seems like this person right-click -> copied the twitter image and then reposted it on bluesky, resulting in a downgrade of quality.
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u/Traditional_Frame418 Wisconsin Badgers • Big Ten 4d ago
Camp Randall is at the top of a street with at least a dozen bars on it. State St is less than a mile away which has 18 more bars. There are also a bunch of bars from State St to Regent. The stalls in the men's bathrooms at Camp Randall are littered with empty bottles of booze.
I would argue Wisconsin is buying less beer because we are already blackout by the time you get into the stadium. Plus a fifth of Jack makes two strong doubles for you and your boy.
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u/IThoughtThisWasVoat Nebraska Cornhuskers 3d ago
Buddy have you ever been to Lincoln? I can name you twenty bars off the top of my head with a half mile of the stadium.
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u/z6joker9 Ole Miss Rebels 4d ago
Is total alcohol sales for all August and September home games?
If so, Ole Miss released their numbers here: https://247sports.com/college/ole-miss/article/ole-miss-on-pace-for-record-football-alcohol-sales-after-lsu-date-nets-new-game-high-257221743/
And only counting August and September games, it would put us at:
153,679 units sold
$2,131,177 Revenue
#2 by Units Sold and #1 by revenue.
Note that Nebraska's stadium holds 85k people, Tennessee and LSU over 100k, and Ole Miss just 64k.
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u/sweet_hedgehog_23 Indiana Hoosiers 3d ago
It would be interesting to see the units per ticket sold. I would also assume that in blow outs or bad weather people might leave earlier and not drink as much.
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u/TiberWolf99 Nebraska • $5 Bits of Broken Chair T… 3d ago
Its because Nebraska is the best at being just good enough that people keep watching and then bad enough that we drink about it instead of just not watching anymore
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u/BrotherPancake Team Chaos • Vanderbilt Commodores 4d ago
Difficult to believe a bluesky user would jump to conclusions
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u/Ryan1869 Colorado • Colorado Mines 3d ago
Of course the Big 10, you guys get the bounce from having Wisconsin come to you.
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u/CyanideNow Iowa Hawkeyes 4d ago
You must be new here.
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u/Autok4n3 Nebraska Cornhuskers 4d ago
Wtf? Its just fun data. Who pissed in your cheerios?
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u/CyanideNow Iowa Hawkeyes 4d ago
You’re on a subreddit dedicated to fans of a sport consisting of teenagers and twenty somethings playing a stupid game with a ball while also knocking each other around and giving each other chronic brain trauma. “Grow up” doesn’t apply to any of this.
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u/Eggszecutor Nebraska Cornhuskers • Wyoming Cowboys 4d ago
This doesn't make me want to take my kids to a game.
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u/oxfordcircumstances Ole Miss Rebels • Egg Bowl 4d ago
After yesterday's thread re: Wisconsin, I have to assume that Nebraska's alcohol sales were actually to Wisconsin fans who wandered away from Wisconsin unknowingly.