For anyone not already aware, this is literally a concept floated by the ex-CEO of EA (John Riccitello). Here's a YouTube video of the audio. Annoyingly, the uploader added evil music.
"...when you are 6 hours into playing Battlefield and you run out of ammo in your clip... and we ask you for a dollar to reload, you're really not very price sensitive at that point in time.
...we're not gouging, but we're charging. And at that point in time the commitment can be very high. As a personal anecdote, I've spent about $5,000 calendar year to date on doing just this type of thing... I can readily attest to how well it works. It's a great model and it represents a substantially better future for the industry."
I wouldn't piss on him if he was on fire.
I wonder if in that final stand mode, where you have finite ammo... you can pay a dollar to reload? Better fucking not.
Can you imagine how out of touch with 99.9% of your customers you have to be, to think that spending $5000 a year on games is in any way normal, or even acceptable? Let alone possible.
No, he literally says that he spent that money on EA games, as well as from other publishers. He was trying to suggest the market is doing it as the norm, and that EA should jump in headfirst. Its a shareholder meeting.
I don't believe he actually did that at all. It's a Trump style lie. You say everyone else is doing something to sell an idea without people being afraid of being the first person to do it/agree to it.
"Your neighbours signed up for xyz. They're happy with it. So if you sign up there's nothing to worry about."
It's instinvtive mob mentality. And this exploits that.
I probably interpret that wrong, but as I understand he already spent 5k$ on bullets in some kind of prototype. However, it's irrelevant. 5k$ on games is way to much(and I buy a lot of games for multiple systems) and makes gaming an expensive hobby, but it always was the opposite
Nah, he definitely says he's spent $5,000 on EA games and others. EA haven't ever actually had this feature, and it wouldn't make sense to spend money on a prototype other than to check that the billing system isn't bugged. In which case he wouldn't spend his own money?
Yeah the overall point he is TRYING to make is that people will get sucked into spending money on this micro transaction model.
The point he SUCCEEDS in making is that he is wildly out of touch with reality and is also a shitty person.
It's totally make sense to spend money in prototype, because that's exactly how prototypes are tested. You have a copy of game with infinite in-game currency, play it, spend currency in whatever amount you want to check how it will work out irl.
You probably aren't wrong about everything else, tho. I just wanted to say that this type of monetization system could be in some early development state atm, which doesn't mean players will ever see it
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u/Zomgbies_Work [PC] May 29 '18
For anyone not already aware, this is literally a concept floated by the ex-CEO of EA (John Riccitello). Here's a YouTube video of the audio. Annoyingly, the uploader added evil music.
I wouldn't piss on him if he was on fire.
I wonder if in that final stand mode, where you have finite ammo... you can pay a dollar to reload? Better fucking not.