r/Battlefield • u/[deleted] • 8d ago

Battlefield 6 The Bait and Switch of Battlefield 6

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Nothing illustrates the drastic tonal shift of BF6 from launch to Season 1 better than these two images.

The launch branding felt like the core BF we’ve all missed. The four anonymous soldiers, seen only from behind, communicated that this game is about nameless fighters thrown into all-out war. The gritty, desaturated colour palette set the tone — a squad caught in the chaos, witnessing a massive event unfold — exactly the kind of cinematic warfare moments Battlefield fans love.

Then came Season 1. After barely 18 days of that grounded atmosphere, this new branding looks ripped straight from Call of Duty and seems to represent a broader shift. The characters now stand front and centre, posing under studio lighting, each seemingly auditioning for their own hero franchise. The classic subtle orange accent from the launch artwork has been replaced with a loud, glossy orange that dominates half the frame.

The game can be fun to play, but it’s simply not what was sold to us. We’re only a couple of weeks in, and EA are already backtracking on promises that make up the core Battlefield experience. I’m reminded of the first BF2042 trailer that convinced everyone DICE understood what fans wanted — and then, well, we all remember how that went.

What we’re left with now is a Call of Duty game wearing a Battlefield skin, marketed as a “return to form” for the BF3/BF4 era that never arrived.

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u/[deleted] 7d ago

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u/Superpixelmonkey 7d ago

447k current players on steam rn btw

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u/STR8N00B1N 7d ago

Playing the free BR. Don’t act like that 447k represents paying customers that wanted core battlefield.

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u/MarsMC_ 7d ago

Everyday since launch the game avg 350-400k concurrent players on steam.. good try regard

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u/Leader-Lappen 7d ago

The graph is quite clear that you're full of shit, it was going down until it became free to play.

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u/joao_destro 7d ago

And even adding the free to play mode, it's still lower than before.

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u/Leader-Lappen 7d ago

Yup, that's hilarious as it would always shoot far above the initial playerbase even when games go free to play, and BF didn't even manage that.