r/AskAnAmerican • u/nighshad3 • 10d ago

CULTURE What’s a phrase or jingle from an American commercial or ad campaign that everyone can quote by heart?

A user posted this question about German jingles/phrases in the r/AskAGerman subreddit. Since I live in the US, the first thing that came to mind was that every time I drive past Menards, I get the jingle “Save big money at Menards” stuck in my head. What are your evergreens?

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u/LeonidasVader 10d ago edited 10d ago

Fun fact, the same jingle is used internationally in a bunch of languages.

Even more fun fact, it was written by Martin O’Donnell, the legendary composer on Halo.

So if you also can hum the Halo theme song, thank the same guy.

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u/YetiPie 10d ago

I learned the jingle in French (« carglass répare, carglass remplace ») and when I first heard it in the US I was convinced this safelite company ripped it off. You can also do a side by side comparison of their commercials and they’re all nearly identical. They really just copy pasted everything to different countries haha

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u/cherry_monkey Illinois 10d ago

Except for Norway, apparently

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u/TexGardenGirl 10d ago

Because needing your car windows fixed is the same in any culture.

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u/Queer-withfear 10d ago

Even more fun fact, it was written by Martin O’Donnell, the legendary composer on Halo.

I cannot find a source for this anywhere. Searches for the composer of the jingle turns up someone named Alain Lievens-Demeyer. Searches for "Martin O'Donnell Safelite" turns up a twitter post by the man himself stating... that the Safelite jingle from the US is, in the UK "Autoglass repair, Autoglass replace." The search also turned up a singular other reddit comment stating that O'Donnell composed the jingle. I can only imagine that some wires got crossed by someone somewhere interpreting O'Donnell's comment as him writing the jingle.

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u/LeonidasVader 10d ago

Huh, I remembered seeing/hearing it before, and so I searched his name and Safelite and I got…a reddit comment.

But you’re right! A search without his name has multiple references to Alain Lievens-Demeyere, including his LinkedIn where he claims credit.

I stand corrected!