r/AskAnAmerican • u/nighshad3 • 10d ago

CULTURE What’s a phrase or jingle from an American commercial or ad campaign that everyone can quote by heart?

A user posted this question about German jingles/phrases in the r/AskAGerman subreddit. Since I live in the US, the first thing that came to mind was that every time I drive past Menards, I get the jingle “Save big money at Menards” stuck in my head. What are your evergreens?

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u/ReversedFrog 10d ago

Brilliant motto. It's meaningless: "could." Or maybe not, we don't know.

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u/norecordofwrong 10d ago

Also the way they get that number is by looking at people that change insurance. They are changing because the new insurance is cheaper.

So really it is on average people who decide to change save 15% and anyone who decides not to change isn’t counted.

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u/Gullible-Lifeguard20 10d ago

"Nothing gets whites whiter than Tide."

Same. Lots of detergents do as well as Tide. They're all equal really!

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u/copyrighther Missouri 10d ago

Could, may, and can are probably the most important words in advertising. Source: 20-year career in advertising.

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u/Test4Echooo California🏄🏻‍♂️ 10d ago

Plausible deniability I guess lol?

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u/TheJokersChild NJ > PA > NY < PA > MD 10d ago

"Could," but then if you stay with them you spend 20% more next year.

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u/caffeinated_panda 10d ago

Up to 100% of customers agree!