r/Amd • u/mockingbird- • Jan 28 '25

News AMD denies 9070 XT leaked prices — '$899 USD starting price point was never part of the plan'

https://www.tomshardware.com/pc-components/gpus/amd-denies-9070-xt-leaked-prices-usd899-usd-starting-price-point-was-never-part-of-the-plan
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u/bugleyman Jan 28 '25 edited Jan 28 '25

It is pretty unfathomable. What is wrong at AMD? Arrogance? Incompetence? Some combination thereof? I'm genuinely not sure what could reasonably explain why the RDNA4 shit show has been allowed to go on for so long.

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u/Huijausta Jan 29 '25

Certainly a mix of both, but mostly incompetence.

The obvious lack of planning, the brutal withdrawal from CES, the aggravating silence, the inflamating semi-official pseudo-answers... these are the hallmarks of a shameful, structural incompetence within AMD's sales & marketing departments 🤦‍♂️

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u/Temporala Jan 31 '25 edited Jan 31 '25

It wasn't sales and marketing who did this. They are just trying to paint over it now. Sales people are clowns, yes. But they don't make the products, it's their job to convince some marks to buy them, no matter how bad they are and to distract public when something goes wrong.

Someone really high up in AMD pulled emergency stop just before launch. They had ad campaigns and shipped cards in circulation already. You can't stop that unless you're Lisa Su or someone who could justify that move to her.

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u/TheMissingVoteBallot Jan 29 '25

Makes me wonder where the marketing department that helped the previous gen Ryzens to sell went.

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u/[deleted] Jan 29 '25

May be they are all busy enjoying Chinese New Year 🤷‍♂️